The honest guide to AI for your business.
Simple Path Media is one person who designs and builds revenue systems for expertise businesses that sell high-value work, and tells you the truth about what’s worth doing. No jargon, no inflated retainer, no handing your account to a junior team. Just systems that work, set up by the person who’ll keep them running.
Cut through the noise.
AI is the loudest thing in business right now, and most of the noise is people selling you something. For an owner with real work to do, that’s exhausting and expensive. The tools are genuinely useful. Knowing which ones, in what order, for your business, is the hard part.
That’s the whole reason Simple Path Media exists. I cut through the noise, build the few things that actually move your business, and leave the rest alone. The promise isn’t any one product. It’s that you’ve got a steady, honest person to call as this all keeps changing.
One operator who does both.
A product designer who builds with AI, and runs his own businesses.
I’m Jay. I’m a product designer who builds with AI, and I run my own businesses, so I know what a full day looks like when the calendar’s full and the follow-up still isn’t done.
That mix is the point. Most people who can automate can’t design something an owner actually wants to use, and most designers can’t build the automation underneath it. I do both, solo, which is why the work ships in days and stays simple enough to trust.
Four rules I don’t break.
I build and run it myself
The person who sets up your system is the person who maintains it. No account managers, no handoff.
Productized, not bespoke
Proven setups that ship in days, priced clearly, not open-ended projects that drag and bill.
It earns its keep, or it comes off
Every system has to pay for itself. If it doesn’t, it shouldn’t be running.
I tell you straight
If AI can’t help your business yet, I’ll say so. Turning down work I can’t stand behind is how I keep the trust.
Let’s figure out if AI can help.
Tell me what’s slowing you down